You may or may not remember the 1979 song by The Buggles, ?Video Killed The Radio Star,? but guess what is happening to the Yellow Pages advertising phenomenon of old? Internet advertising has all but killed the Yellow Page Ad. Online advertising is now the fastest, most effective way to promote your business. Are you promoting your business with online Social Media?
Undeniable facts:
The internet is changing the way we live our lives. It?s changing the way we communicate with each other, the way we shop, how we obtain music, how we watch t.v, how we look up phone numbers and addresses, and it is especially having an effect on the way we market and advertise to online consumers. There were more than 234 million websites on the World Wide Web at the end of 2009, with 47 million added in one year. Businesses are moving away from mainstream advertising and spending their dollars on internet marketing campaigns which include Social Media Marketing such as FaceBook, Twitter, and Youtube, just to name a few. Gone are the days of expensive newspaper and Yellow Pages advertising. Marketing dollars spent on websites and marketing those websites are more effective and reach millions more people than the old print ads.
The Death of the Yellow Pages:
In a recent Gallop Poll, 66% of small businesses said they had ?no interest? when asked about placing Yellow Page ads, and only 11% said they may try a yellow Page ad over the next 12 months.
New York, New Jersey, Delaware, Pennsylvania and Florida Public Utilities Commissions have given Verizon permission to stop delivering phone books.
Seattle recently passed legislation to create a Yellow Pages opt-out system, with San Francisco in the process of doing the same. There is a national yellow pages opt-out website coming online this year.
Another recent survey shows that almost 20% of businesses not currently using online, direct or social media marketing planned on doing so in the next 12 months.
So what does this mean to online advertising? Has internet really killed the Yellow Page Ad? Should you be promoting your business in Social Media marketing? In a nutshell: Yes! This means that traditional forms of advertising like Yellow Page and newspaper ads are on the decline and online advertising is growing considerably even in this slow economy! This means that the opportunity for online marketing as viable career is expanding and in order to be in on the latest, cutting edge form of advertising, you must have marketable skills.
This also means, if you are not currently promoting your business in Social Media Advertising, you should be.
The Advertising Train Is Leaving The Station!
Whether you are interested in the ever-evolving world of online Social Media marketing as a career, or you are looking into online marketing and internet advertising as a proven, effective way to promote your business, the train is leaving the station!
You need to get off the Big Yellow Bus and get onto the High Speed Train known as the World Wide Web! Online advertising and the internet may not have ?killed? the Yellow Page Ad, but they are have surely played a part in its demise.
If you are interested in learning more about Internet and Online Marketing as a career or as part of your advertising strategy, please visit us at our website http://www.realmoneyteam.com
We offer proven, effective tips for promoting your business online, driving traffic to your website and increasing your sales! Newsprint and Yellow Page ads are becoming a ?thing of the past.? Social Media advertising it the best way to promote your business online!
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