How Hike, India's Fast Growing Mobile Messaging App, Is Banking On SMS & Local Diversity To Beat The Big Boys

It?s still practically a newborn but Indian mobile messaging app Hike is already channelling almost a billion messages a month between its 5m registered users. Those numbers sound insignificant when you stack them up against the big beasts of the messaging space ? WhatsApp claims 200m+ monthly active users, and 600bn messages ? but Hike?s growth is impressive when you consider it's 4 months old.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/_nTpbm3_ar8/

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