Friday, July 8, 2011

America's Media Bias Reflected in Big Business Commercials (ContributorNetwork)

COMMENTARY | Is there media bias in America? Many people feel there is media bias against a political party, but you'll see that's not the case if you dig deeper. I studied journalism and economics in college, but not in the same classroom; that was probably intentional. Have you ever watched the cable news commercials for a General Electric Clean Coal Power Plant, or Exxon/Mobil's ad about Algae Biofuels and think to yourself, "That seems like an odd advertisement. Do they really think the viewer plans to purchase a power plant or start a corn field for algae fuel?" While those initiatives have good intentions, you are right to feel skeptical of the big business's intentions with their advertising dollars.

Fox News and MSNBC are almost intolerable for those Americans looking for an honest, unbiased news story and CNN and CNBC try to keep a political middle ground and yet they too are guilty of bias reporting. The media bias I am referring to is fueled by big corporate sponsors who want to maintain their girth. Their advertising doesn't sell anything; it only builds a positive public opinion of a big corporation and maintains control over the media through advertisement funding. In the end they don't expect (nor want) to sell you anything they simply want you not to hate them for would-be government subsidies and to constantly listen to their preferred message via the media. Their message is simple, keep this country and its leadership the same; or only replace the leadership with those who intend on keeping this country the same. Have you ever wondered why the Bush and Obama administrations are dangerously similar in policy, even to the point that Obama reappointed Ben Bernanke as FED chairman after winning an election built on a foundation of changing Bush's economic policies? Big businesses don't like real change. You can talk about change, but don't do it.

Evidence of the strong media bias can be seen on all the cable media outlets. Often they can be kind towards an opponent, so long as the opponent is like their guy in the end. MSNBC always talks of weakness in the GOP, yet they mention Tim Pawlenty as a frontrunner for the Republican nomination. Ron Paul, for example, actual gets more support in every nationwide poll compared to Pawlenty however MSNBC is especially careful about not shedding any positive light on Ron Paul. Why? Ron Paul doesn't support any corporate subsidies. That alone means that the media, fueled by funding in the form of big business advertising, cannot allow Ron Paul to look good. They might lose advertisers.

Fox News (the right wing version of the MSNBC infomercial) recently had a nationwide poll and it showed the leader as Mitt Romney and then they cut to commercial. Upon returning O'Reilly said, "Let's take a look at the rest of the field on that poll" and the results started with Michelle Bachmann in 3rd place. So what happen to 2nd on that list? Well it's Ron Paul, and it's no mistake that he wasn't listed in the "rest of the field" segment of the show. He was simply left off the list while the viewers were left to either not catch the mistaken jump from 1st to 3rd, or left to wonder who is currently in 2nd place for the Republican nomination.

So the next time someone like Ron Paul, or Peter Schiff are on cable news and the host is cutting them off, calling them crazy, or somehow loses an audio feed, its only the repeated attempts of those advertisers who want to keep the country in their favor politically. If you want to rebuild America, fix the economy and provide a better life for your children you either need to start advertising heavily on CNN, or tune them out and get your news online.

Source: http://us.rd.yahoo.com/dailynews/rss/science/*http%3A//news.yahoo.com/s/ac/20110708/us_ac/8763881_americas_media_bias_reflected_in_big_business_commercials

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